Network Analytics with Privacy by Design

Analytics should inform operations and marketing without exposing people.

Principles

• Minimize: collect only what you need to run the service.
• Anonymize: hash device IDs; rotate salts; aggregate by time windows.
• Consent & access: clear consent language and role-based access to data.

Useful Metrics

• Sessions, unique devices (anonymized), dwell time, captive-page CTR.
• Venue heatmap by hour/day; content performance post-login.

Compliance Hygiene

• Retention policies; audit trails; user data export/delete on request.
• Document processors and data flows; encrypt at rest and in transit.