The Wi-Fi Marketing Playbook

Login moments are high-intent. Done right, they create value for guests and measurable outcomes for venues.

Core Tactics

• Welcome Offers: coupon or loyalty join after consent.
• First-party Signals: short surveys (1–2 questions) for preferences.
• Remarketing: privacy-safe channels (email/WhatsApp with opt-in).

Creative Tips

• Keep copy four lines max on mobile; one clear CTA.
• Use venue-relevant imagery and seasonality (festivals, sports, events).
• Track uplift: impressions → clicks → store actions (QR scans, redemptions).

Measure What Matters

• Unique sessions, new vs returning, dwell time, offer redemptions.
• Attribute responsibly; avoid over-collecting personal data.